A hands-on, case-study-driven program where you learn Product Management the way real product teams practice it, from discovery to strategy, delivery, launch and growth, and walk away with a portfolio-ready product case study.
What Product Management actually is, and what a PM does day to day. Product Manager vs Project Manager vs Program Manager. Product thinking: outcomes over outputs, and customer-centric decisions. Applied work: Product Teardown.
User vs customer, segments, personas & the 80/20 rule. Qualitative & quantitative research: interviews, surveys & observation. Turning customer feedback into validated product insight. Applied work: Design A User Research Exercise.
Framing problem statements & separating symptoms from root problems. Validating assumptions with evidence, not opinion. Market & competitive research, and assessing real opportunity. Applied work: Validate A Real Product Problem.
Product vision vs strategy vs roadmap, and why the difference matters. Value Proposition Canvas & Business Model Canvas. Setting product goals, KPIs & OKRs that connect to business strategy. Applied work: Develop A Product Strategy.
Moving from problem to solution: ideation, design thinking & validation. What an MVP actually is, and the most common ways teams get it wrong. Designing MVP experiments with clear learning objectives & success criteria. Applied work: Design An Mvp Experiment.
Structuring a PRD that teams can actually build from. Writing user stories, epics & acceptance criteria that hold up under scrutiny. Working with design & engineering: feasibility, trade-offs & ambiguity. Applied work: Write A Prd & User Stories.
Prioritization frameworks: MoSCoW, RICE, Kano & Value vs Complexity. Managing a healthy backlog: epics, features, bugs & technical debt. Release planning around outcomes, not just output. Applied work: Prioritize A Product Backlog.
Agile principles & Scrum in practice: sprints, ceremonies & roles. Managing delivery risk, scope & technical debt with engineering teams. Stakeholder mapping, negotiation & influencing without authority. Applied work: Simulate A Delivery Cycle.
Outcome-based roadmaps vs feature lists, and how to communicate them. Launch planning: readiness, internal & external launch, post-launch review. Go-to-market: positioning, messaging & sales enablement. Applied work: Build A Roadmap & Launch Plan.
North Star metrics, leading vs lagging indicators, avoiding vanity metrics. Funnel metrics: acquisition, activation, retention, churn & NPS. Running A/B tests & experiments that actually change decisions. Applied work: Design A Measurement Framework.
Identifying & measuring real product-market fit. Growth loops, retention strategy & conversion optimization. Monetization models: subscription, freemium, usage-based & value-based pricing. Applied work: Build A Growth & Monetization Strategy.
Product leadership: decision-making under ambiguity & cross-functional influence. Building a portfolio-ready product case study that shows real thinking. Presenting your complete, end-to-end Product Management capstone. Applied work: Present The End-To-End Product.
| Format | Live, weekly |
| Duration | 12 weeks |
| Time commitment | ~2 hrs/week + pre-reads |
| Self-paced option | Available |
| Certificate | On completion |
| Mentorship | Direct access throughout |
Choose your cohort and enroll now, or download the brochure first if you want the details in hand.